We've all heard the term 'scaling' thrown around in the business world.

It's put forward as the ultimate goal - scale your business, serve more clients, make more money etc etc.

And as always, I've got questions...

Do you even want to scale? Do we all need to want to?

Who decided on the definition? Whose values are at play?

What does scaling mean or look like if you run it through your values based filter?

And most importantly - what does it look like to scale your business while still being aligned with your values?

Let's dive in.

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