Ep 217: Marketing without Manipulation - part 2

Part 2 of our series on marketing and doing it differently.

In this episode we're talking about the difference between transactional and relational marketing.

And we start to dive into the principles of influence that were defined by Robert Caldini, and have gone on to shape the foundations of much of the status-quo-traditional marketing approaches - from the psychology of marketing to the product launch formula.

We'll run it all through the lens of:

- your values
- humanity affirming and centering consent
- trauma informed principles

Let's dive in.