Ep 218: Marketing without Manipulation Part 3

Let’s get back into with Part 3 of our series on marketing without manipulation.

In this episode we dive into the remaining principles of influence that were defined by Robert Caldini, and have gone on to shape the foundations of much of the status-quo-traditional marketing approaches - from the psychology of marketing to the product launch formula.

We'll run it all through the lens of:

- your values
- humanity affirming and centering consent
- trauma informed principles

Let's dive in.

Resources, links & mentions

Marketing without Manipulation:

Expert vs Expertise

Values layering

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Ep 217: Marketing without Manipulation - part 2